Privacy Policy
This Privacy Policy describes how Axiom Dealer Intelligence (“Company”, “we”, “us”) collects, uses, and protects information when you use the Axiom Dealer Intelligence platform (“Axiom”, “Service”).
1. Information We Collect
User names, emails, roles/permissions, authentication identifiers, and administrative audit data needed to manage access.
Dealership configuration, service/marketing settings, campaign configuration, and system usage needed to deliver features.
Email/SMS metadata and content (as configured), delivery events, opt-out status, and engagement tracking (opens/clicks/visits).
IP address (or hashed IP), device/browser data, logs, and performance metrics for security, fraud prevention, and reliability.
2. How We Use Information
- Provide and operate the Service (campaigns, dashboards, conversations, analytics).
- Authenticate users and enforce role-based access controls.
- Send communications you initiate (email/SMS) and track delivery/engagement.
- Maintain security, prevent abuse, and troubleshoot issues.
- Improve features and performance using aggregated, non-identifying analytics.
3. Dealership Customer Data
Dealerships control the customer data they upload or connect (e.g., clients, repair orders, vehicles). The dealership is responsible for ensuring it has the legal right to use that data for communications and marketing.
4. Sharing of Information
We share information only as needed to operate the Service:
- Service providers: hosting, databases, monitoring, and support tooling.
- Messaging providers: email and SMS providers (e.g., Postmark, Twilio) when you send messages.
- Accounting: QuickBooks Online when you use billing/invoicing integrations.
- Legal/security: when required by law or to protect rights, safety, and integrity of the Service.
We do not sell personal information.
5. Cookies and Tracking
We may use cookies or similar technologies for session management, security, and to measure campaign engagement (opens/clicks/visits). Where required, we provide controls consistent with applicable law.
6. Data Retention
We retain information as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods may vary by data type (e.g., billing records vs. logs).
7. Security
We use reasonable administrative, technical, and physical safeguards designed to protect information. No system can be guaranteed 100% secure.
8. Your Choices
- Account users can update certain profile details (subject to role permissions).
- Opt-out handling is supported for messaging as required (e.g., STOP for SMS), where configured.
- Dealership admins manage user access and permissions within their organization.
9. International Transfers
If you access the Service from outside Ontario, Canada, your information may be processed in jurisdictions where our service providers operate.
10. Changes to this Policy
We may update this Privacy Policy from time to time. Continued use of the Service after updates become effective constitutes acceptance of the revised policy.